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Courtney Wayland

Digital Advertising Manager

2020 Multimedia Content Creator Submission

About Courtney

Courtney is a senior at Colorado State University studying Communications with a Technical & Scientific Communication minor. Her time at Rocky Mountain Student Media began in early 2019 when she entered the Advertising Department as an unpaid intern. She quickly developed a passion for social media and assisted in the development of the new Digital Advertising Department. She has helped numerous clients in the creation of new advertisements and digital campaigns. She thoroughly enjoys the creation process all the way to reporting its data performance. This site consists of her major work in 2020.

Colorado State University's 150th Anniversary Documentary with PBS

A full-length documentary about the history of Colorado’s land-grant university was produced in honor of Colorado State University’s 150th birthday. Courtney developed the campaign strategy for this documentary promotion, sharing it on essential Rocky Mountain Student Media platforms such as KCSU FM, Twitter, Facebook, Instagram, YouTube and Google Adwords. Her YouTube PreRoll campaign was so successful that it reached a 39% view rate,  over double the average rate of a successful YouTube ad. Not only was her work showcased on these platforms but she also wrote a sponsored article about the documentary featured on Collegian.com.

Below are examples of her campaign executed on social media and Google Adwords. 

CSU/PBS Facebook
CSU/PBS Twitter
CSU/PBS Instagram
Google Adwords Results

Boredom Buster Video Contest

Boredom Buster Promo Video
Campaign Plan
Social Media Content
Campaign Report
Boredom Buster Promo Video

Each year, we host an NCAA March Madness Bracket Buster contest and solicit local businesses to sponsor. After Covid-19 canceled the NCAA Basketball tournament, we launched a social media contest called “Boredom Buster 2020” to make sure our sponsors received a great deal of media exposure through a strategic marketing plan while also offering our followers a variety of prizes they could potentially win. The 2020 Boredom Buster Video contest encouraged people to submit fun videos made from home and then to submit those videos for others to vote on their favorites. It was a fun, interactive social media contest/promotion that generated successful results for our sponsors and followers. Courtney developed the campaign strategy, promotional content, and final report.

Boredom Buster 2020 Video (click here)

Campaign Plan

Campaign Plan (Click Here)

Social Media Content

Campaign Report

Boredom Buster 2020 Final Report (Click Here)

Ram Deals Coupon App

Ram Deals 2020 Marketing Plan
General Promo Video
New Gif
Other Promo Videos
Social Media Campaign
Ram Deals 2020 Marketing Plan

In 2019, we launched our very own brand-new digital coupon app called RAM DEALS. After soliciting over 50 businesses to participate and getting 400+ users to sign up. In 2020, we launched an aggressive social media marketing campaign to increase awareness about our RAM DEALS digital coupon app and to help our advertisers promote their coupon offers. In addition to an ongoing social media campaign, we also promoted RAM DEALS on the Collegian.com website, on our daily e-blast “The Stump”, on 90.5 KCSU-FM Radio, on YouTube and in the Rocky Mountain Collegian newspaper.

2020 Ram Deals Marketing Plan

Ram Deal Logo

General Promo Video

Ram Deals 25 sec. 2020 Promo Video (Click Here)

New Gif

This is animated gif was developed in addition to the revamp of the Ram Deals coupon promotion. It is now featured on Collegian.com and our daily E-Newsletter, The Stump.

Other Promo Videos

In addition to the 25 sec. general promotional video for the campaign, Courtney created promotional videos for the clients featured on the app. 

Other Promo Videos (Click  view to video playlist)

Social Media Campaign

Since the Fall of 2020, the animated Ram Deals content has been promoted across the Collegian’s Facebook. We plan to take the campaign to Twitter and Instagram in the Spring of 2021. 

CSU Summer: Accelerated Programs Campaign

728x90 Advertisement
Social Media Content
Campaign Report
728x90 Advertisement

 

Social Media Content

Campaign Report

CSU Summer – Final Campaign Report

The Joint Chiropractic Contest

728x90 Advertisement
Social Media Content
Campaign Report
728x90 Advertisement

Social Media Content

Campaign Report

The Joint Chiropractic Campaign Report

 

Wilburs Total Beverage Fall Campaign

Social Media Content
Campaign Report
Campaign Screenshots
Social Media Content

Courtney also developed a semester-long campaign for a local Fort Collins liquor store called Wilbur’s Total Beverage. Our ultimate goal was to develop unique content for the store that helped capture the eyes of college students and the local Fort Collins community. Here are some pieces of content she created for the campaign. 

Campaign Report

Wilbur’s Total Beverage Campaign Report

Campaign Screenshots

Below the content are a few screenshots of the Wilbur’s campaign executed on social platforms, along with captions she also wrote. 

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